STRATEGIC FOCUS AREAS

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STRONG AND RESILIENT ORGANISATIONS

  • Develop strong and effective regional networks and structures
  • Promote networking to enhance member participation in FTA
  • Engage and retain competent and motivated human resources
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ACCESS TO MARKETS

  • Improved relations with NFOs and GPMs to foster market growth in the north through active involvement in the development of global and regional product strategies.
  • Support the increase in the Fairtrade share of producer’s sales through enhanced trader and market facing engagement.
  • Encourage the growth of south – south trade through continuous engagement of existing FMOs and investigation of new market potential in the south with focus on value addition, product diversification
  • Support capacity development of producer organizations, farmers and workers on market analysis, market information systems, intelligence and market negotiation to provide transparency and increase their bargaining power in the supply chain.
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SERVICES TO PRODUCERS & MEMBERS

  • Build strong and resilient organizations as guided by FT standards through pre and post certification support to producers
  • Enhance knowledge and capacity of SPOs, farmers and workers in addressing social and environmental issues such as Child Labour, Gender, Workers rights, Climate Change & Mercury use (under ASMOs)
  • Increase and retain membership to Fairtrade Africa through the delivery of appropriate member support services and benefits
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ADVOCACY

  • Engagement and recognition of Fairtrade within civil society
  • Collaboration for impact and best practice research and publication
  • Engagement, recognition and influence of government and regional bodies
  • Strengthening product and country networks for advocacy
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